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PwC's ePrivacy guide available for free download

Posted on June 04, 2001

in Reviews & Links

by Martin Burns (MartinB)

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Martin Burns

Member info | Full bio

User since: April 26, 1999

Last login: March 30, 2010

Articles written: 128

Trying to convince clients and PHBs that spamming, selling user data and removing optout email addresses can be tough.

Help is at hand. The team in PwC Consulting responsible for advising clients on regulatory best practise have put together a generic guide on ePrivacy best practise, and have made it available as a downloadable pdf.

Recommendations include:

  • Stay abreast of emerging standards
  • Have a privacy policy that is publicly-stated, robust - and up-to-date.
  • Have good [privacy] training programmes
  • Know what your site's practises are and how they interact with your off-line business model
  • Consider [privacy] seal programmes
  • Utilise privacy sensitive technology solutions
  • Constantly control and monitor for privacy compliance
  • Utilise third party verification solutions

Download the report

It's in PDF format, so you'll need Acrobat.

Disclosure: I'm a PwC Consulting eBusiness consultant. The print version of this guide arrived on my desk today - it's obviously intended to sell specific Risk Management consultancy, but the info is of value in itself.

Martin Burns has been doing this stuff since Netscape 1.0 days. Starting with the communication ends that online media support, he moved back through design, HTML and server-side code. Then he got into running the whole show. These days he's working for these people as a Project Manager, and still thinks (nearly 6 years on) it's a hell of a lot better than working for a dot-com. In his Copious Free Time™, he helps out running a Cloth Nappies online store.

Amongst his favourite things is ZopeDrupal, which he uses to run his personal site. He's starting to (re)gain a sneaking regard for ECMAscript since the arrival of unobtrusive scripting.

He's been a member of evolt.org since the very early days, a board member, a president, a writer and even contributed a modest amount of template code for the current site. Above all, he likes evolt.org to do things because it knowingly chooses to do so, rather than randomly stumbling into them. He's also one of the boys and girls who beervolts in the UK, although the arrival of small children in his life have knocked the frequency for 6.

Most likely to ask: Why would a client pay you to do that?

Least likely to ask: Why isn't that navigation frame in Flash?

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Hopeless ?

Submitted by skamp on June 6, 2001 - 03:44.

I get something like 15-20 spams everyday, just because f***ing companies spam all the "standard" emails like root@, webmaster@, etc... Obviously, those companies just don't care. So when you people are talking about standards and what we call in France "netiquette" (behaviour), I don't think it's worth the time spent. Spammers will keep spaming our heads off (uh, is that english ?), no matter how people will react.

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Spammers

Submitted by paulnattress on June 6, 2001 - 05:31.

Spammers will always spam - just as door to door salespeople will always try to con you into buying an overpriced product you don't want or need. (If the product is this good, why am I not going to the company to buy it? Why do they have to come to me?) Anyway, these standards are aimed at professional companies who value their customers and want to do things the right way.

What people in the industry need to do is convince their clients that spamming is a very bad thing indeed. This report aims to help get that message across. Approach this report in a positive way and see what you can get out of it.

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Spam Legislation

Submitted by MartinB on June 6, 2001 - 06:37.

One hope I have is that when governments propose anti-spam legislation, having large companies on-side with Privacy best practise will help the legislation pass its consultative stages largely intact.

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Alternative download URL

Submitted by MartinB on June 20, 2001 - 07:52.

If you're having problems downloading what is a fairly large file, there's an alternative download from Akmai.

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Updated legal advice for the UK

Submitted by MartinB on November 19, 2001 - 11:30.

The Information Commissioner has just released a new set of guidelines to bring the guidance up to date with the 1998 Data Protection Act. This publication sets out changes to the Act and provides advice on all the major requirements. The publication can be downloaded from the Information Commissioner's website at http://www.dataprotection.gov.uk/dpa98.doc.

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