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Increase Conversions in Long Web Forms by Resolving the Accidental Back Button Activation Issue

The issue of accidentally activating the browser back button through the keyboard while interacting with a long web form is applicable to users across expertise levels. The time and effort wasted by the user can be said as proportional to the number of input fields filled by the user before accidentally exiting the page. Since no application feedback indicating cause of the error to the user is provided, depending upon user expertise, the user may or may not realize the cause of the error. Realizing what went wrong does not guarantee the possibility of reverting the error either.

This leads to unnecessary loss in form conversions despite favorable user intent. A solution to resolve this issue (that the author hopes becomes standard practice) to plug the hole for lost conversion that translates to big numbers in absolute terms for high traffic websites is also provided.

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Internet Turns 40, Just Might Catch On

by aardvark | Media outlets seem to have settled on October 29, 2009 as the official birthday of the Internet. This date has been chosen because it's the day that Leonard Kleinrock at the University of California-Los Angeles sent a message over a two-computer network (the other end being a computer at Stanford Research Institute) with Charley Kline manning the UCLA keyboard and Bill Duvall on the Stanford site. Read More »

Firefox 3.6 to Support Web Open Font Format

by aardvark | Mozilla's developer blog yesterday posted that they have added support for the Web Open Font Format (WOFF) to Firefox 3.6. Read More »

Current CSS3, HTML5 Support

by aardvark | Last week saw the launch of FindMeByIp.com, a very handy web site that displays a user's current IP address, user agent string and support for CSS3 and HTML5. The site developers ran their own browsers through this tool and that collection of information has been gathered up and posted to provide information on current browser support for the latest standards. Read More »

Browser Performance Chart

by aardvark | Jacob Gube has posted a handy chart over at Six Revisions titled "Performance Comparison of Major Web Browsers." He tests the current versions of five browsers: Mozilla Firefox 3.5, Google Chrome 3.0, Microsoft Internet Explorer 8.0, Opera 10.0, Apple Safari 4.0. Read More »

List of URL Shorteners Grows Shortener

by aardvark |

One of the many URL shorteners has announced that it is shutting down in just under three weeks. Cli.gs has announced, via its blog, that it will no longer accept new URLs to be shortened as of October 25. It will also stop logging analytics. Cli.gs will still forward URLs at through November, but no guarantees have been made beyond that. Since Cli.gs has been a one-man show serving tens of millions of forwards a month and the site owner is funding it from his own pocket, it's not too much of a surprise

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Facebook and Google Want to Translate Your Site

by aardvark | Google and Facebook each offer a method to translate your site, but which, if either, is the best choice? Read More »

Google Chrome for Internet Explorer

by aardvark | For years web developers have struggled with browsers that don't support standards or the latest innovations and that just won't go away, such as Internet Explorer. Google has taken an ingenious approach to deal with Internet Explorer 6, 7 and 8 and their general lack of standards support. It has found a way to embed Chrome right into IE. Read More »

Corporate Social Media Policies

by aardvark | Chris Boudreaux is the author of an upcoming book titled "Social Media Governance." Mr. Boudreaux has created an accompanying web site that contains a database of links to social media policies of over 80 organizations. Read More »

Verified: Google Ignores Meta Keywords

by aardvark | Google has clarified its policy on meta tags and page rank. Those of us trying to protect our clients from SEO/SEM snake-oil salesmen are happy to finally have an official statement from Google, even though we may have known the answer for years. Read More »

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