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Facebook Doesn T Make You Smarter Rigorous Research Does

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Adrian Roselli

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User since: 14 Dec 1998

Articles written: 85

Yesterday posted an article titled "Psychologist: Facebook Makes You Smarter, Twitter Makes You Dumber." It was originally from an article in the Telegraph titled "Facebook 'enhances intelligence' but Twitter 'diminishes it', claims psychologist." This morning I heard the story referenced on a couple morning news programs and I've seen it picked up one other news sites and blogs. It was also Mashable's most re-tweeted article yesterday.

The psychologist, Dr. Tracy Alloway from the University of Stirling in Scotland, studies working memory, one aspect of IQ tests. She developed a working memory training program to increase the performance of "slow-learning" 11-14 year old children. Her program increased IQ, literacy and numeracy tests by about 10 points after eight weeks.

None of the articles say that her training program used Facebook. The closest thing to a quote making this assertion from the Telegraph article says that Dr. Alloway believes that strategy video games may train working memory:

"Video games that involve planning and strategy, such as those from the Total War series, may also train working memory, Dr Alloway believes."

None of the quotes in the article, or on the other articles across the web, or in any of the news stories I can find actually have her say that Facebook makes you smarter or that Twitter makes you dumber.

Her argument against twitter, from the Telegraph article:

But the "instant" nature of texting, Twitter and YouTube was not healthy for working memory. "On Twitter you receive an endless stream of information, but it's also very succinct," said Dr Alloway. "You don't have to process that information. Your attention span is being reduced and you're not engaging your brain and improving nerve connections."

Again, this isn't cited as part of a study or her program. While that doesn't mean she isn't right, if it's not from a study then it doesn't have the rigorous scientific method behind it to validate it. A correspondent from Times Online was at the British Science Festival where Dr. Alloway reported on her program. He provided the following transcript from a recording he made as part of the article, Does Twitter really damage your memory?:

Journalist: Has anybody actually studied whether Facebook or Twitter affects memory?

Alloway: Not that I know of.

Journalist: So there's no published evidence?

Alloway: There's no published evidence, it's just a hypothesis, I'll be starting a research project in January.

Her assertions don't take into account how everyone uses those outlets. Do you spend your time on YouTube watching College Humor pranks, or perhaps watching the Sixty Symbols channel? When you are using Twitter, are you just passing by, or engaging in a dialog with friends, or perhaps using it just as a broadcast information resource, perhaps by following JPL's Asteroid Watch? I would argue that those are resources that might, just might, help make you smarter, or at least hold off the dumb tide.

I believe students at the age she is studying are very tied up in the social aspects of their lives -- who likes them, what clothes to wear, where is everyone going, etc, even if it's not a conscious decision. They have a drive to learn and discover that information and Facebook is that vehicle. Years of research point to passion being the driving force behind developing expertise in something and I suspect that the passion for the social outlet is enough for the children to gravitate to, and perfect the art of, using Facebook. Video games have a similar draw for children. If people are doing something about which they are passionate, and they develop that expertise, doesn't it stand to reason that as part of that process they develop their working memory?

I use the article "The Expert Mind" from Scientific American (August 2006) as the buttress for my argument. It doesn't make me right, but at least I'm not buying into the headline that everyone else has. If I am wrong, perhaps my Facebook use and my Twitter use will cancel each other out.

Additional: One example of how Facebook may actually make you dumber: Trapped Girls Updated Facebook Status Instead of Calling For Help. Srsly?

A founder of, Adrian Roselli (aardvark) is the Senior Usability Engineer at Algonquin Studios, located in Buffalo, New York.

Adrian has years of experience in graphic design, web design and multimedia design, as well as extensive experience in internet commerce and interface design and usability. He has been developing for the World Wide Web since its inception, and working the design field since 1993. Adrian is a founding member, board member, and writer to In addition, Adrian sits on the Digital Media Advisory Committee for a local SUNY college and a local private college, as well as the board for a local charter school.

You can see his brand-spanking-new blog at as well as his new web site to promote his writing and speaking at

Adrian authored the usability case study for in Usability: The Site Speaks for Itself, published by glasshaus. He has written three chapters for the book Professional Web Graphics for Non Designers, also published by glasshaus. Adrian also managed to get a couple chapters written (and published) for The Web Professional's Handbook before glasshaus went under. They were really quite good. You should have bought more of the books.

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